Client: 5uenfstern Association

Year of Production: 2011

Agency: Elektromeier Media & Interaction GmbH

5uenfstern is an association in eastern switzerland which supports artists from around the region. In an open call artists can send in their works which are later presented in a public exhibition. During this time the artists are also requested to open their studio to the public for one weekend. Brigitte Kemman from 5uenfstern asked us realize a playfull interactive solution which should create a media buzz and motivates passengers to stop by, play around and eventually open their eyes to the diverse cultural life in our region. This exhibition also serves as a central information point for visitors to inform themselves on which artists they are interested to visit. We hung 300 empty frames, one for each artist. visitors then could view each artist’s work, by taking the frames off the wall and putting them on a nearby table. The artist’s work then magically appears within the empty frame.